SearchFit SEO in Claude Code: What It Is and How to Install

Table of Contents

• What SearchFit SEO is
• What it includes: 11 skills and 3 agents
• How to install SearchFit SEO in Claude Code

  • Option A: official Claude marketplace (recommended)
  • Option B: straight from the GitHub repository
• Main commands
• SearchFit SEO vs SearchFit.ai: free or paid?
• When it makes sense to use it
• Frequently asked questions

  • Does SearchFit SEO cost money?
  • What is the exact command to install it?
  • Do I need to know how to code to use it?
  • Does it only work with Claude Code?
  • Is it the same as Superpowers?

SearchFit SEO is a free, open-source plugin that installs SEO tools inside Claude Code: technical audits, keyword clustering, schema markup generation, and content strategy, all from commands or natural language in your terminal. SearchFit.ai publishes it. It has more than 6,000 installs on the official Claude marketplace, and the code lives on GitHub under the MIT license. If you wanted the exact name, how to install it, or whether it costs money, here is what I was able to confirm.

If you are just starting, read the Claude Code guide first.

What SearchFit SEO is

SearchFit SEO (searchfit/searchfit-seo on GitHub) is an SEO toolkit built specifically for agents that support Claude Code's plugin and skills format. It is not a product invented from scratch: it is the free doorway into the SearchFit.ai ecosystem, a platform for optimizing across search engines and AI engines (ChatGPT, Perplexity, Gemini, Claude) that also exists as a separate paid SaaS.

The plugin itself is free and open source. Anyone can review its code on GitHub before installing it — worth doing with any third-party plugin that will touch your files or make requests to websites.

What it includes: 11 skills and 3 agents

According to the official plugin listing and its repository, SearchFit SEO ships 11 skills that activate automatically based on what you ask:

1. General SEO audit
2. Technical SEO
3. On-page optimization
4. Broken-link detection
5. Internal linking
6. Schema markup generation (JSON-LD)
7. Content strategy
8. Content briefs
9. Keyword clustering by intent
10. Visibility tracking in AI engines
11. Content translation

It also includes 3 autonomous agents that chain several of those skills to deliver a complete result:

• SEO Auditor: crawls a site and delivers a scored audit report.
• Content Strategist: builds a content plan from start to finish.
• Competitor Analyzer: analyzes the competition and flags opportunity gaps.

How to install SearchFit SEO in Claude Code

There are two paths, same as with the Superpowers installation guide, another plugin in the same ecosystem.

Option A: official Claude marketplace (recommended)

This is the Anthropic-verified path, and the one that updates on its own. From Claude Code:

/plugin install searchfit-seo@claude-plugins-official

If you prefer to install from the CLI instead of chat, the equivalent command is:

claude plugin install searchfit-seo@claude-plugins-official

Option B: straight from the GitHub repository

If you want to follow the development branch or review the code before you trust it:

/plugin marketplace add searchfit/searchfit-seo
/plugin install searchfit-seo

In either case, restart your Claude Code session so the skills become active.

Main commands

You do not need to memorize anything: the skills fire on their own when you ask for something related in natural language ("audit example.com" or "put together a content strategy for my blog"). But if you prefer explicit commands, these are the ones the plugin ships with:

Command	What it does
/seo-check	Scored SEO evaluation of an HTML page
/generate-schema	Generates JSON-LD structured data (Article, Product, FAQ, HowTo...)
/keyword-cluster	Groups a list of keywords by search intent
/create-topic	Researches and proposes SEO-optimized content topics
/create-content	Writes full SEO-oriented articles
/translate-content	Localizes content into other languages

SearchFit SEO vs SearchFit.ai: free or paid?

This is where it pays to be precise, because it is the question that shows up most in searches: the Claude Code plugin is free, no fine print, and its public MIT-licensed repository confirms that.

What sits behind it is different. SearchFit.ai is a paid platform focused on monitoring how ChatGPT, Perplexity, Gemini, and Claude cite you over time, with dashboards and ongoing alerts — something a local plugin cannot sustain because it does not run 24/7. That platform offers a 7-day free trial and monthly paid plans; I could not confirm the exact current price of each plan from an official pricing source, so if price is the deciding factor for you, check SearchFit.ai's official pricing page before you decide. What I can confirm with certainty is that you do not need to pay anything to use the plugin's 11 skills and 3 agents in Claude Code.

When it makes sense to use it

The most obvious use case is auditing and improving a site's SEO without leaving the editor: you ask for an audit, the technical skill flags what to fix, you generate the missing schema markup, and you let the Content Strategist assemble an editorial calendar. If you want to see that flow applied to a specific business, with steps and examples, I have a practical SearchFit SEO guide applied to a gym that covers audit, keyword clustering, schema, and content strategy end to end.

Frequently asked questions

Does SearchFit SEO cost money?

The Claude Code plugin is free and open source. The SearchFit.ai platform behind it does have paid plans for continuous monitoring, with a 7-day free trial.

What is the exact command to install it?

From the official marketplace: /plugin install searchfit-seo@claude-plugins-official (or claude plugin install searchfit-seo@claude-plugins-official from the CLI). From GitHub: /plugin marketplace add searchfit/searchfit-seo followed by /plugin install searchfit-seo.

Do I need to know how to code to use it?

No. You write commands in natural language and the skills activate on their own based on what you ask.

Does it only work with Claude Code?

It works with Claude Code and with any agent compatible with Claude's plugin and skills format, according to its own documentation.

Is it the same as Superpowers?

No. Superpowers is a software-development methodology framework (TDD, planning, code review); SearchFit SEO is an SEO-specific toolkit. They are independent plugins in the same ecosystem and can coexist without conflict.

---

SearchFit SEO solves a concrete problem: putting audits, keyword clustering, and schema generation inside the flow where you already work, without opening half a dozen separate tools. The plugin is free; you decide later whether SearchFit.ai's continuous monitoring is something you actually need after trying it.