Table of Contents

• What is SearchFit SEO
• How to install SearchFit SEO in Claude Code

  • Option A: from the marketplace (recommended)
  • Option B: from the official GitHub repository
• Quick reference: the main commands
• Step-by-step guide to rank your gym

  • Step 1: audit your site (and your competition's)
  • Step 2: group your keywords by intent
  • Step 3: generate the schema markup
  • Step 4: build your content strategy
  • Step 5: publish optimized content
  • Step 6: let the technical skills work in the background
  • Step 7: localize your content
  • Step 8: measure and repeat
• Frequently asked questions

  • Is SearchFit SEO free?
  • Do I need to know how to code to use it?
  • Does it replace my Google Business Profile?
  • Does it only work with Claude Code?
• Conclusion
• Additional resources

What is SearchFit SEO

SearchFit SEO is a free AI-powered SEO toolkit created by SearchFit.ai that brings professional-level optimization straight to Claude Code. With over 6,000 installs on the official Claude marketplace, it works with Claude Code and with any agent that supports its plugins.

It includes 11 skills that activate on their own and 3 autonomous agents:

The 11 skills (they activate automatically depending on the task):

1. SEO audit
2. Technical SEO
3. On-page optimization
4. Broken link detection
5. Internal linking
6. Schema markup (JSON-LD structured data)
7. Content strategy
8. Content briefs
9. Keyword clustering
10. AI visibility tracking (visibility in AI engines)
11. Content translation

The 3 autonomous agents:

• SEO Auditor: produces complete, scored audit reports.
• Content Strategist: builds content plans from start to finish.
• Competitor Analyzer: identifies market opportunities by analyzing your competition.

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How to install SearchFit SEO in Claude Code

Option A: from the marketplace (recommended)

The fastest, safest, and easiest way to keep it updated:

/plugin install searchfit-seo

Option B: from the official GitHub repository

If you'd rather install from the source code:

/plugin marketplace add searchfit/searchfit-seo
/plugin install searchfit-seo

The skill is also available on Anthropic's community marketplace (searchfit-seo@claude-community). Once installed, restart your Claude Code session and you're all set.

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Quick reference: the main commands

This is the cheat sheet you'll use day to day:

Command	What it does
/seo-check	Scored SEO evaluation of any HTML page.
/generate-schema	Generates JSON-LD structured data ready to paste (Article, Product, FAQ, HowTo and more).
/keyword-cluster	Groups a list of keywords by intent and maps them to content types.
/create-topic	Researches and proposes SEO-optimized topics.
/create-content	Generates complete search-engine-optimized articles.
/translate-content	Localizes your content into several languages.

And the best part: you don't need to memorize commands. You can ask in natural language —"audit example.com for SEO issues" or "create a content strategy for my blog"— and the relevant skill activates on its own.

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Step-by-step guide to rank your gym

This is the flow I recommend, adapted to a fitness business:

Step 1: audit your site (and your competition's)

Run /seo-check on your homepage and your service pages (classes, memberships, contact). Ask the SEO Auditor for a scored report: it will flag the technical and on-page issues by order of impact. Repeat the process on your competitor's site using the Competitor Analyzer to see what they're doing right.

Step 2: group your keywords by intent

Use /keyword-cluster with a comma-separated list to separate the keywords that convert from the ones that just attract traffic:

Transactional keywords (they generate money):

• "gym [your city] price"
• "monthly gym membership"
• "personal trainer [specialty] near me"
• "[yoga/crossfit/pilates] classes [your neighborhood]"

Informational keywords (they attract traffic):

• "how to lose belly fat"
• "workout routine for beginners"
• "how many calories should I eat per day"

The skill will map them to the right content types and pages on your site.

Step 3: generate the schema markup

Ask /generate-schema for your business's structured data. For a gym, the SportsActivityLocation type is the right one:

{
  "@context": "https://schema.org",
  "@type": "SportsActivityLocation",
  "name": "Tu Gimnasio",
  "address": {
    "@type": "PostalAddress",
    "streetAddress": "Calle Principal 123",
    "addressLocality": "Madrid",
    "postalCode": "28001",
    "addressCountry": "ES"
  },
  "openingHours": "Mo-Fr 06:00-23:00 Sa-Su 08:00-20:00",
  "priceRange": "€€",
  "telephone": "+34-123-456-789"
}

You get output ready to paste into your site or your CMS.

Step 4: build your content strategy

Let the Content Strategist put together your editorial plan with /create-topic as a starting point. Ideas that work in fitness:

• Guides: "Complete guide to CrossFit for beginners (2026)".
• Lists: "The 15 best exercises to lose belly fat".
• Success stories: "How María lost 20 kg in 6 months".
• Local content: "Running routes in [your city]".

Step 5: publish optimized content

With /create-content, the skill drafts complete optimized articles: a title with the main keyword, heading structure, meta description, and calls to action. You review, adjust the tone, and publish.

Step 6: let the technical skills work in the background

The broken link detection, internal linking, and technical SEO skills spot broken links, suggest internal linking between your articles, and flag technical improvements (speed, tags, canonicals). Put them to work in a monthly maintenance round.

Step 7: localize your content

If your gym serves an international audience or you want to compete in other markets, /translate-content translates your articles and pages naturally while keeping the SEO intent.

Step 8: measure and repeat

Combine the AI visibility tracking skill with Google Search Console and Google Business Profile Insights. Don't get lost in vanity metrics: measure organic traffic, keywords in the top 10, calls from your listing, and memberships sold from your site.

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Frequently asked questions

Is SearchFit SEO free?

Yes. It's a free toolkit created by SearchFit.ai with more than 6,000 installs on the official Claude marketplace. You can review its code on GitHub before using it.

Do I need to know how to code to use it?

No. The commands are written in natural language and the skills activate on their own. The skill does the technical work; you review the results and make the decisions.

Does it replace my Google Business Profile?

No, it complements it. The skill doesn't manage your Google listing (reviews, photos, hours), but it does help with your website, content, and the structured data that reinforce your local ranking. Flawless local SEO still depends on a 100% optimized GBP.

Does it only work with Claude Code?

It works with Claude Code and with any agent that supports Claude Code plugins. The skills and command logic is the same across all of them.

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Conclusion

SEO for fitness isn't magic, it's systematic, consistent work. The difference is that now that work is done by an AI skill in your editor, in minutes and for free: it audits, plans, generates schema, writes content, and measures results.

Install SearchFit SEO, follow the 8 steps in this guide, and turn your gym into a digital asset that generates leads 24/7 while your competition keeps fighting for ads that die the moment they stop paying.

It's time for your gym to own Google — with AI!

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Additional resources

• SearchFit SEO on the Claude marketplace
• Official GitHub repository
• SearchFit.ai
• Google's guide to local SEO
• Schema.org for Gyms

Have questions about how to use SearchFit SEO in your business? Leave them in the comments and we'll answer you personally.

Now go rank and create amazing things!