The story behind Crea Cosas
Crea Cosas started as a simple conviction: the knowledge that helps entrepreneurs and technical teams build real things should be practical, accessible, and grounded in actual experience — not abstract theory.
Behind this blog is more than a decade of work at the intersection of three disciplines that rarely talk to each other: digital marketing, software development, and agile project management. That combination is not accidental. It is the result of a journey that began in the entrepreneurship unit at Universidad Nacional, continued through innovation training programs at Fenalco, and was tested in the field running marketing campaigns for the gastronomy sector in Manizales — where the results were measurable and immediate.
Along the way, I learned to program not as an academic exercise, but out of necessity: to build my own products, control my own data, and stop depending on third-party platforms for everything. That lesson — that whoever owns the platform owns the strategy — is one of the central ideas behind this blog.
For over 10 years I have been creating content on YouTube (@diarioparaemprendedores), documenting what I learn about entrepreneurship, productivity, leadership, and building things in the real world. Crea Cosas is the written extension of that same work.
Three disciplines, one practice
Marketing & digital strategy
- ·Content creation and editorial strategy
- ·SEO, local positioning, and digital advertising
- ·10+ years building audiences on YouTube
- ·Know → trust → purchase narrative frameworks
Software development & product
- ·Product management and backlog prioritization
- ·Workflow automation and database ownership
- ·Technical feasibility and build-vs-buy decisions
- ·Proprietary product development
Agile project management
- ·Scrum, planning, and delivery rhythms
- ·Agile practices for software and digital teams
- ·Connecting technical work with business goals
- ·Scalable, sustainable systems
The mission
Make the strategies, tools, and knowledge that were once reserved for large companies with big budgets accessible to every person building something real — whether a product, a team, or an idea.
What guides the work
Practicality
No theory without real-world application.
Transparency
No tricks, no empty promises.
Results
Success is measured by actual impact, not impressions.
Accessibility
Knowledge should be available to everyone who builds.